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Job Code:019-012
Opportunity:Senior Brand Manager
Type:Permanent

    

We are recruiting on behalf of one of the largest and leading global chocolate manufacturer's with their office based in Toronto.

Senior Brand Manager 

2 Mat Leave Roles:
Temporary 1 Year Contract 
Temporary 10 Month Contract 

About the Role:

If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you!  As a Senior Brand Manager, you will significantly contribute to growing market share and competitively positioning our brands. 

This position is responsible for gaining a deep understanding of the target consumer, the category and the competition, leveraging this understanding to develop consumer and brand insights, as well as the marketing programs that respond to these insights.  You will develop recommendations and plans to profitably manage the brand, in agreement with global objectives proposed by Headquarter Category Management.  You will also manage and develop brand profitability, sales, market penetration and awareness, and recommend trade programs.  

In this position, you will have 1 direct report. This is a temporary opportunity and will be based in our head office in Toronto.

Main Responsibilities:
  • Brand Planning:Define and develop objectives, goals, strategies, and measurements for the brand in order to meet/exceed volume, and profit targets
  • Budget: Allocate and manage marketing spending; develop cost cards in order to manage profitability and optimize investment
  • Promotion/Merchandising: Advance the development of an integrated marketing campaign including strategic promotions with supporting in store merchandising materials
  • Communication/Public Relations: Initiate and develop a consumer and trade communication and public relations plan in order to deepen acceptance of the brand’s core proposition
  • Research: Identify and develop research opportunities in order to evaluate the consumer and market response to an evolution of the brand’s marketing model
  • Sales Forecast: Contribute to sales forecasting in order to meet consumer demand while managing freshness, a key priority for the company
  • Product Supply: Aid in the management of plant relationships, package design, raw material sourcing, government regulations, co-packing, etc. as required to facilitate full brand ownership
  • Internal Reporting: Referring to cross function (internal) on brand performance
Who we are looking for:
  • Min.  Bachelor’s Degree in Business or Marketing.
  • 4 - 7 years of experience in Marketing.
  • Experience with Brand Management (strategic brand planning, data analysis, financial analysis and management, communication and media strategy).
  • Expertise in FMCG, with a strong emphasis on Strategic Marketing.
  • Understanding of the Canadian consumer and trade; domestic market.
  • Advertising experience in all formats.
  • Highly proficient in Microsoft office (Outlook, Word, Excel, PowerPoint).
  • Familiarity with SAP Architecture is a plus.
  • Highly motivated achiever who is results oriented.
  • Ability to set and achieve goals.
  • Ability to lead and influence others.
  • Ability to problem solve and set priorities.
  • Ability to work effectively with others.
  • Ability to create new solutions to marketing approach, open minded.
  • Ability to translate consumer insights into programs to build equities.
How to be successful in the role at the company:

Consumers, quality and care are at the heart of everything we do. So, to be successful, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of products. Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.

Please note only qualified candidates will be considered.  



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